Maria Pauna in the Press

Agenția de Presă Mondenă

Beauty terapeuta Madonnei a inaugurat salonul Mariei Pauna

October 31, 2010 · by Sorin Dutoiu

Michelle Peck, Madonna's longtime beauty therapist, flew to Romania to inaugurate Maria Pauna's makeup studio in Piața Dorobanți. The studio featured Madonna-themed art, a ceiling mural of the pop icon, and the same hyperbaric oxygen "Madonna Machine" used by the star. Peck compared it to Beverly Hills. Celebrity attendees included Dana Săvuica and Daiana Anghel.

Celebrity Press Agency

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KoolHunt.ro

Maria Pauna — Make-up profi și tratamente à la Madonna

November 19, 2010 · by Alma Stancu

In-depth review of the "Make-up Your Mind by Maria Pauna" studio opening in Dorobanți. The article highlights Pauna's medical background and training at Make Up Forever Academy in Paris. Features details on the Madonna Machine for hyperbaric oxygen treatments, eyebrow styling, dermopigmentation, and the studio's MAC cosmetics partnership.

Studio Launch Lifestyle Blog

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Diva de Carton

Diva de Carton

Am ceva în comun cu Madonna: pixul cu atoxilină!

October 2010

Personal account of a visit to Maria Pauna's studio and the experience with the same anti-aging beauty treatments used by Madonna — including the atoxiline pen and hyperbaric oxygen therapy. The blogger draws a playful parallel between everyday beauty routines and celebrity-grade treatments now available in Bucharest.

Celebrity Beauty Blog Review

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Libertatea

Libertatea

Cum arăți cu zece ani mai tânără în 3 zile

c. 2010–2011

Feature in Romania's largest tabloid daily (Libertatea) showcasing Maria Pauna's anti-aging beauty techniques and professional treatments that promise visible results within days. Positioned Maria as a go-to authority on non-invasive rejuvenation in the Romanian market.

Anti-Aging National Press

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Beauty Republic / RoFashion

Sfaturi de beauty de la Maria Pauna

March 6, 2011

Coverage of a free beauty workshop led by Maria Pauna, featuring professional makeup tips: foundation shade matching by skin undertone, seasonal colour mixing, the jawline test method, and a focus on quality over quantity in cosmetics. Highlights her training in Paris and TV experience as credentials.

Workshop Fashion Blog

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From Mona with Gloss

Curs de machiaj Maria Pauna (include video)

March 14, 2011

Detailed review of a 3-hour professional makeup course led by Maria Pauna. Covered face volumetry, colour theory, face illumination techniques, and live demonstrations. Announced the upcoming book "Make Up Your Mind" and the launch of a Beauty Training and Coaching Academy with a multi-city tour.

Education Video Content Blog Review

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Neatza
Antena 1

Neatza cu Răzvan și Dani · Antena 1

Maria Pauna despre bronzul cu aerograf

c. 2011

Live appearance on Romania's #1 morning show (Antena 1, ~1.5M daily viewers) where Maria Pauna demonstrated airbrush bronzing techniques. Positioned as a recognized beauty expert invited for on-air demonstrations — prime-time national television visibility.

National TV Live Demo

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YouTube · Maria Pauna Academy

Maria Pauna Academy — Romania

Video Feature

Official video presentation of the Maria Pauna Academy — showcasing the training facilities, professional courses, and the academy's approach to professional beauty education in Romania.

Video Academy

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Unica

Unica.ro

Sfaturi Maria Pauna: Greșeli de machiaj pe care trebuie să le evităm

c. 2011–2012

Expert beauty advice column in Unica — one of Romania's leading women's magazines — where Maria Pauna breaks down the most common makeup mistakes women make and how to avoid them. Solidifies her position as a trusted editorial beauty authority.

Women's Magazine Expert Column

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Libertatea

Libertatea

Maria Pauna: 6 greșeli de neiertat în aplicarea fondului de ten

c. 2015–2016

Second feature in Libertatea — the highest-circulation daily newspaper in Romania — in which Maria Pauna identifies six critical foundation application mistakes. Expert-driven content syndicated to a mass-market national audience.

National Press Expert Guide

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Agenția de Presă Mondenă

Make-up artistul Maria Pauna a oficializat meseria de dermopigmentist

May 4, 2016 · by Alexandru Manea

Maria Pauna successfully lobbied to legalize the profession of dermopigmentist in Romania's official occupational classification (COR code 514210). She worked directly with the Ministry of Labor, Ministry of Health, and the National Authority for Qualifications from 2014 to 2016. She also authored the first comprehensive manual on pigmentation techniques and co-authored "Hyperrealistic Eyebrows for Men and Women" with Toni Belfatto.

Industry Regulation Legislation Press Agency

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Intraceuticals Awards Gala

Best Make-Up Artist of 2013 — Award Ceremony

2013

Maria Pauna received the Best Make-Up Artist of 2013 award at the Intraceuticals Gala. The award was presented by Gina Brooke — Madonna's personal makeup artist — adding a second direct link between Maria's career and the Madonna beauty universe.

Award Celebrity

Kanal D

Kanal D · "Draga mea prietenă"

Celebrul make-up artist Maria Pauna te învață cum să îți alegi corect fondul de ten

January 15, 2013

Video feature on Kanal D's popular daytime show "Draga mea prietenă" where Maria Pauna demonstrated expert foundation matching techniques. Appeared alongside co-hosts Paula Chirilă and Cristina Cioran, also covering dermopigmentation art.

National TV Video

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TVR 2

TVR2 · Romanian Public Television

Exclusive Discussion — Career Challenges & Success in Beauty

c. 2013–2015

In-depth exclusive interview on Romania's second national public television channel (TVR2) exploring Maria Pauna's career trajectory, the challenges of building a beauty business in Romania, and her path from medical school to becoming one of the country's most recognized makeup artists.

Public Television Interview

TV Broadcast

Capital Magazine · Business Analiză

"Frumusețea, cel mai relevant indicator al economiei" — Two Full-Page Business Features

March 6–12, 2013 · Issues #20 & #21

Two consecutive full-page features in Capital — Romania's leading business weekly. Page 20: "Beauty, the most relevant indicator of the economy" profiles Maria Pauna's business journey and positions beauty services as a macro-economic indicator. Page 21: "O afacere pe sprânceană" (A Business on Eyebrows) — deep dive into her €50K salon investment, 7,500 sq ft space, 20% profit margins, and €200K annual revenue target. A rare crossover from beauty press into hardcore business media.

Business Weekly Full-Page Feature ×2

Stil de Vedetă

Maria Pauna Academy — Secrete de beauty de la profesioniști

January 31, 2017 · by Andreea Archip

In-depth profile of Maria Pauna Academy as Romania's only EU-accredited beauty education institution. Highlights the franchise with Toni Belfatto's Italian school, international graduates from 8+ countries (UK, Greece, Italy, Japan, South Africa), and Maria's work with celebrities including Sting and Johnny Depp. Mentions collaborations with L'Oréal Paris and Alexander de Paris.

Academy Profile Celebrity Lifestyle Magazine

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România
Jos Pălăria

TV Show · "România, Jos Pălăria"

Maria Pauna on "România, Jos Pălăria" with Cristina Cioran

2017

Appearance on the popular Romanian TV show "România, Jos Pălăria" (Romania, Hats Off) alongside presenter Cristina Cioran. The show format celebrates remarkable Romanians and their achievements — Maria featured for her contributions to the beauty industry and regulatory work.

National TV Recognition

TV Broadcast

Antena 1 · "Vorbește Lumea"

"BROW DSGN" — Dedicated Eyebrow Show on Vorbește Lumea

March 11, 2017

Maria Pauna was given her own dedicated segment — "BROW DSGN" — on Antena 1's popular daytime show "Vorbește Lumea" (The World Talks). Not a guest appearance, but a branded recurring feature with her own show identity. Antena 1 is one of Romania's top-rated national channels with millions of daily viewers.

Antena 1 · National TV Own Show Segment

TV Broadcast

Press Conference

First Tattoo Academy & Salon Launch — Press Conference

c. 2016–2017

Joint press conference with Costi Azoitei (President of the Romanian Tattoo Artists Association) and fashion designer Cătălin Botezatu announcing the launch of Romania's first tattoo academy and salon — a direct result of the occupational classification work Maria led with the Ministry of Labor.

Industry Launch Press Event

BonCafe · Machiatto Beauty News

Maria Pauna Academy — Academia Frumuseții

c. 2017

Feature article profiling Maria Pauna Academy as offering "the most comprehensive qualification modules in Makeup, Eyebrow Styling and Dermopigmentation in Romania." Highlights EU accreditation, 200+ trained professionals, the Toni Belfatto franchise, and mentorship from Gina Brooke (Madonna's makeup artist).

Academy Lifestyle Press

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Make Up Fest · București

Brow Design Tour — Make Up Fest 2018

2018

Maria Pauna headlined Make Up Fest 2018 in Bucharest with the "Brow Design Tour" in partnership with The Brandoers. A major industry event positioning her as the leading authority on eyebrow artistry and dermopigmentation in Romania's professional beauty circuit.

Industry Event Headliner

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Teo
Trandafir

Teo Trandafir · Live Broadcast

Live Television Broadcast from Maria Pauna's Studio

c. 2014–2016

Teo Trandafir — one of Romania's biggest TV personalities — broadcast live from Maria Pauna's Dorobanți studio. Featured guests included Dr. Gad Renert, Silviu Iuga, Dr. Valentin Răducanu, and Alexandru Roșieanu. The studio itself became the set — a testament to its quality and visual appeal.

National TV Live from Studio

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"Trăiește
Sănătos"

TV Show · "Trăiește Sănătos"

Maria Pauna on Natural Makeup Trends

c. 2013–2015

Appearance on the health-focused TV show "Trăiește Sănătos" (Live Healthy) where Maria discussed the shift toward natural makeup looks. Positioned as an expert at the intersection of beauty and wellness — a narrative that resonates with modern beauty consumers.

TV Wellness

TV Broadcast

Antena
Stars

Antena Stars · Reality Show

"Descoperă-ți Frumusețea" — Transformation Team

c. 2017–2018

Maria Pauna served as part of the professional transformation team on "Descoperă-ți Frumusețea" (Discover Your Beauty), a reality show on Antena Stars. Multi-episode recurring role demonstrating makeup and beauty transformations to a national audience.

Reality TV Recurring Role

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Medical
Press

Beauty / Medical Publication

Areola Reconstruction Through Dermopigmentation for Cancer Survivors

c. 2016–2018

Coverage of Maria Pauna's work in medical dermopigmentation — specifically areola reconstruction for breast cancer survivors following mastectomy. A powerful humanitarian dimension to her technical expertise, extending dermopigmentation beyond cosmetic beauty into medical rehabilitation.

Medical Application Social Impact

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Beauty
Mentoring

Beauty Mentoring Event

Beauty Mentoring & Theta Healing Session with Irina Rimes

c. 2019–2020

Exclusive beauty mentoring session featuring Irina Rimes — one of Romania's biggest pop music stars — and wellbeing coach Cristina Hlusak. A high-profile crossover event connecting Maria's beauty authority with Romania's entertainment A-list.

Celebrity Mentoring

Private Event

Pro TV

Pro TV · Prime-Time Show

"Frumusețe pe muchie de cuțit" — Beauty Transformation Show

March 2009 (series premiere)

Maria Pauna served as the makeup and dermopigmentation specialist on Pro TV's (Romania's #1 television channel) flagship beauty transformation show "Frumusețe pe muchie de cuțit" (Beauty on the Edge). She introduced the first nationally televised dermopigmentation procedures in Romania. The show featured life-changing physical transformations with a team of surgeons, dentists, and beauty specialists.

Pro TV · #1 Channel Prime-Time Series

TV Broadcast

Paris
Award

Salon des Nouvelles Esthétiques · Paris

"H. Pierantoni de L'Innovation" Award — First Place, Paris

2017

Maria Pauna's Brow Box product won first place in innovation at the Salon des Nouvelles Esthétiques in Paris — the "H. Pierantoni de L'Innovation" award. An international jury recognized it as the best brow styling kit on the market. A Paris-validated product innovation from a Romanian entrepreneur.

International Award Paris · Innovation

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Femeia.ro

Academia sprâncenelor cu Maria Păuna

July 24, 2017 · by Corina Matei

In-depth profile in Femeia.ro — one of Romania's largest women's publications. Covers Maria's journey from medical school to becoming Romania's leading eyebrow authority. Highlights her 3-year legislative campaign, an association with 12,000 members, and her holistic approach combining psychology with beauty. "Repositioning eyebrows is like treatment — each time you look in the mirror, it's like taking a pill."

Women's Magazine Profile

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Les
Professionels

Les Professionels Magazine · International

First Romanian Published — Pigment Degradation & Neutralization

2017

Maria Pauna became the first Romanian professional to be published in Les Professionels Magazine — an international industry publication. Her articles detailed pioneering pigment degradation and neutralization procedures, establishing her as a technical authority beyond the Romanian market.

International Press Technical Publication

Print Publication

L'Oréal

L'Oréal Romania

Chief Make-Up Artist for L'Oréal Romania

2004 onwards

Maria Pauna debuted as Chief Make-Up Artist for L'Oréal Romania in 2004, where she created the first training program for young makeup artists and became an official L'Oréal trainer. Also collaborated with Alexandre de Paris — the legendary hairstylist of Coco Chanel — on L'Oréal Paris beauty and stage makeup work.

L'Oréal Alexandre de Paris

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Antena
Stars

Antena Stars · "Crede în tine"

"Crede în tine" — Recurring Beauty Expert

Current / Recent

Recurring role as beauty transformation expert on Antena Stars' "Crede în tine" (Believe in Yourself). Works alongside a team of top Romanian fashion and beauty professionals including stylist Ovidiu Buta, designers Ștefan Pelger and Venera Arapu, photographer Marius Bărăgan, and aesthetic doctor Dr. Morad Iancu.

TV · Current Recurring Role

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Cosmoprof International Exhibition

Atelier Maquillage Paris — Official Launch at Cosmoprof

March 2018

Maria Pauna launched Atelier Maquillage Paris — her proprietary cosmetics brand — at Cosmoprof, the world's leading B2B beauty trade show. The brand was developed in collaboration with Laurence Alphandary (founder of Atelier Maquillage Paris, also known as the creator of the Hello Kitty character). Products manufactured in France.

Brand Launch Cosmoprof

LA Pince
Campaign

National Marketing Campaign

LA Pince Tweezers — First National Brow Styling Campaign

2017

Maria Pauna launched the first national brow styling campaign in Romania introducing LA Pince professional tweezers (Paris-launched). The campaign spanned 7 major Romanian cities — a nationwide marketing rollout that predates the current e-commerce scaling and demonstrates proven multi-city distribution capability.

National Campaign Product Launch

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